Behind the scenes of Zeth
Insights, trends, and stories about influencer marketing, branding, and the power of creators.
Viral content for app brands: why creative studio beats demo videos
Stop producing demo videos nobody watches. App brands that convert installs through creator content build repeatable creative systems, not one-off campaigns.

Viral content for app brands: why creative studio beats demo videos
Stop producing demo videos nobody watches. App brands that convert installs through creator content build repeatable creative systems, not one-off campaigns.

Mid-tier creators: how to build a personal brand like a CEO
You don't need a million followers to launch your own brand. You need a loyal community, a clear identity, and the right infrastructure behind you.

Maximize e-commerce ROI with creator partnerships
Creator partnerships are one of the most direct routes from marketing spend to measurable revenue, if you structure them for performance, not just reach.

Social media marketing agency with proven results
The difference between a social media agency that looks good on paper and one that actually delivers comes down to one thing: whether their creator choices hold up when the campaign goes live.

App-merken: viral content via een creative studio
Generieke app-demo's converteren niet meer. Wie in 2026 app-downloads wil via TikTok en Instagram, heeft platform-native content nodig die organisch kan viralen, en dat bouw je met een creative studio.

Influencer marketing disclosure: banned practices in 2026
Knowing which disclosure practices are banned, not just which ones are recommended, is what separates campaigns that build brand equity from ones that generate RCC complaints and reputational fallout.

Multi-channel strategy that actually grows your small business
You don't need a big marketing team or a massive budget to run across multiple channels. You need the right channels, a clear order of operations, and content that works.

Multi-channel strategy that actually grows your small business
You don't need a big marketing team or a massive budget to run across multiple channels. You need the right channels, a clear order of operations, and content that works.

Contract tips for brand-creator retail partnerships
Getting the contract right before a creator campaign launches is what separates a scalable retail partnership from an expensive lesson.

Micro-communities: how niche creators build value
Scale-ups that shift budget toward niche creators with tight, engaged communities consistently outperform broad influencer campaigns on conversion, retention, and earned media value.

Micro-communities: how niche creators build value
Scale-ups that shift budget toward niche creators with tight, engaged communities consistently outperform broad influencer campaigns on conversion, retention, and earned media value.

Detect fake engagement before you pay an influencer
Fake engagement drains media budgets and poisons campaign reporting. Here is how to catch it before a contract is signed.

How mid-tier creators benefit from studio partnerships
Studio partnerships give mid-tier creators the production quality brands expect, without sacrificing the authentic voice that makes their audience trust them.

Cross-border influencer campaign compliance: EU, UK, US rules
Running influencer campaigns across the EU, UK, and US without adapting your disclosure approach is one of the fastest ways to turn a growth channel into a legal liability.

TikTok vs Instagram for ecommerce: which platform actually converts?
Stop guessing which platform drives installs and signups. Here's what our campaign data actually shows.

How to build successful creator partnerships for lifestyle brands
The difference between a creator campaign that drives real brand affinity and one that just burns budget comes down to one thing: genuine fit between brand, creator, and audience.

How to recruit and onboard creators for e-commerce campaigns
Finding the right creator for your e-commerce brand isn't a gut-feel decision. It's a data matching problem that most marketing teams are solving too slowly.

Content formats that land brand deals for nano creators (2026)
If you have under 10,000 followers and want paid partnerships, the format you post in matters more than your follower count. The right content formats tell a brand everything they need to know before you send a single pitch. The wrong ones make you invisible, regardless of how good your content actually is.

Best influencer marketing tools for ROI in 2026
Comparing influencer marketing platforms on ROI tracking is the fastest way for startup CMOs to turn vague campaign spend into investor-ready data. If you're evaluating where to put your influencer budget in 2026, the core question isn't which platform has the most creators. It's which one produces clean, attributable numbers you can defend in a board meeting.

What does a talent management bureau do for creators?
Working with a creator talent management bureau means trading chaos for clarity: structured deal flow, better rates, and brand access you simply cannot reach alone.

KPI's voor sportsponsoring meten: further than likes and reach
KPI's sportsponsoring meten is the process of quantifying the full commercial and brand value a sponsorship deal generates, not just its surface-level social metrics.

How to measure influencer ROI as a retailer: a practical 2026 guide
Measuring influencer ROI as a retailer means connecting creator content directly to sales data, not just counting likes and reach.

Affiliate marketing for nano creators: a practical 2026 guide
Small creators in the Netherlands are quietly earning €500 to €2,000 per month through affiliate marketing, and follower count has almost nothing to do with it. If you have under 10,000 followers and you're wondering whether affiliate marketing is worth pursuing, this guide answers that question with specifics: what programs to join, how to track conversions, how to pitch brands, and what you can realistically earn as a nano creator in the Netherlands in 2026.

Creator strategy for TikTok Shop, Bol, and Amazon in 2026
Running creators across TikTok Shop, Bol, and Amazon simultaneously is the fastest way Dutch e-commerce brands can close the gap between content reach and measurable revenue. A coordinated creator strategy across TikTok Shop, Bol, and Amazon — what performance marketers are increasingly calling multi-platform creator deployment — treats creators as performance assets rather than awareness tools, with affiliate tracking and SKU-level attribution built in from day one.

B2B tech influencer marketing: webinars that actually work
If you're launching a SaaS product or platform in the Netherlands, webinars hosted by credible tech creators are one of the highest-converting demand generation moves available to you right now.

Dutch media law registration: what creators must know in 2026
If you're a Dutch creator with 100,000+ followers, the media law registration obligation now directly affects your contracts, your costs, and your negotiating power.

Best influencer conversion tracking tools for e-commerce in 2026
Choosing the right influencer tracking tools for e-commerce is what separates campaigns that actually drive revenue from ones that just rack up views.

5 income streams for small creators in 2026
Building real income as a small creator doesn't require 100k followers. Here are the revenue streams that actually work at 1,000 to 50,000.

Influencer ROI for e-commerce: nano vs micro vs macro
Not all influencer tiers convert equally. Here's how to calculate influencer marketing ROI by tier and pick the right one for your webshop's ROAS targets.

Creator economy Netherlands: 2026 retail brand opportunities
Dutch retail brands that shift budgets toward creator-led social commerce in 2026 are capturing sales lifts traditional advertising simply can't deliver.

Influencer marketing compliance in the Netherlands: 2026 guide
Influencer marketing regulations in the Netherlands are tightening fast, and brands that get it wrong now face real reputational and legal consequences.

Influencer ROI for e-commerce: YouTube, TikTok Shop or Instagram?
Stop chasing views. Here's which platform actually drives trackable sales and real influencer ROI for e-commerce in 2026.

Sustainable brand relationships through talent management: 2026 lessons
Long-term ambassador programs consistently outperform one-off influencer deals, and the data from 2026 proves it beyond any reasonable doubt.

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At Zeth, we ensure that your creativity is not only seen, but also pays off. With strategic collaborations and guidance, we help you grow as a creator and connect you to brands that really suit you.