You have to get wind of that.
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The question
AirUp wanted to generate as much brand awareness as possible through YouTube creators and asked us to find suitable partners and achieve an impactful integration.
Our approach
We selected Matthy because of his strong reach and engaged target group. He created content that subtly integrated AirUp — appropriate to his style and audience — and distributed it via his YouTube channel. Zeth managed the entire collaboration, from briefing to analytics.
The result
The campaign provided a clear boost in brand visibility within the relevant target group and a credible collaboration between brand and creator. The specific figures have not been publicly reported.
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