Pay per Note
Talent
Views
Likes
The question
Coolblue wanted to attract attention around Sinterklaas with an innovative payment method that matches the festive period and the brand image: modern, surprising and digitally relevant.
Our approach
Zeth developed the “Pay per Note” concept, selected creators and coordinated their activations so that the payment method was presented on social media in a playful, festive way — including a link to the poem and crypto payment themes.
The result
The campaign created a tangible buzz around Coolblue's brand and the sense of payment innovation: shoppers saw Coolblue as innovative and festively relevant during Sinterklaas. Specifications such as views or conversions have not been shared publicly.
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