It falls together like a puzzle piece
Video's
Views
Likes
The question
Match Masters wanted to generate more organic reach and downloads through influencer content by naturally integrating the game in the creator's style and atmosphere.
Our approach
Zeth paired Match Masters with Darrell because of his steady follower base within the gaming community. He produced videos on YouTube (and additionally TikTok) playing the game, sharing tips and linking to the target group. The content was distributed through its call-to-action channels to the app store and the gaming experience.
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The result
The campaign provided great visibility among gamers, an increase in organic downloads and a strengthened brand image for Match Masters as an innovative multiplayer game.
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Participating creators
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