Experience sports together with Odido
Live viewers
Gem. Watchtime
Engagements
The question
How do you connect Gen Z to a sporting moment that is traditionally experienced on television?
Our approach
The answer: an interactive live stream on the Odido account. During this stream, Matthy (Benchzitters) and Russo watched women's 1000 meters live from Russo's studio, a place their community knows well. As a special guest, Niels Wennemars called in live from the TeamNL House.
The result
Matthy and Russo's community is not primarily for sports, but for them. In this way, skating was experienced through personality, interaction and culture. At the same time, Niels brought sports knowledge, bringing TeamNL's authority together with the authenticity of the creators. The results show that this is successful: 73,000 live viewers on YouTube, 8 minutes of average viewing time and more than 100,000 engagements.
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