The Sky is the Limit!
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The question
Xiaomi wanted to convincingly introduce the Redmi Note 10 Pro to the Benelux market — with a release video at the launch event and visible social influencer activation to build buzz and visibility.
Our approach
Zeth first produced the official release video for use at the event and as hero content. Eight carefully selected influencers from the target group were then activated: they created smartphone-centric content — in hands-on, unboxing, lifestyle and technology formats. The posts ran via Instagram and YouTube, supported by coordination, briefings, and distribution by Zeth.
The result
Thanks to the combination of hero video and influencer activation, Xiaomi achieved a multitude of eye contact moments with relevant target groups, launched the brand with a convincing launch and positioned the Redmi Note 10 Pro as an aspiring, technological and lifestyle-proof product in the Benelux.
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