Ollie & Moos on a secret mission
Creator
As a result
Books sold
The question
Mick, one of the creators at Zeth with a strong specific young target group, had one clear ambition: “I want to build my own brand from Ollie & Moos — started as cuddles —. No temporary hype, but a tangible story that allows children to have fun, even offline.” His wish: to publish a book in which the characters Ollie & Moos go on an adventure. A story that matches his brand identity and really touches his audience. In addition, it was essential that the book launch was addressed more broadly than just social media: physical, visible and scalable.
Our approach
From Zeth, we helped Mick connect the right partners for this project. Together with a publisher, we developed the book, developed a teaser campaign via social media and built our own website (www.olliemoos.nl) where the book and toys were sold. Together, we came up with a national book signing tour in collaboration with bookstores, pushed through his socials.
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The result
The book became an instant bestseller, with a sold-out first edition within the first few weeks. The book signings drew long lines full of young fans, parents and cuddles. In a short time, Mick's IP grew into a strong brand with emotional value and commercial success. Ollie & Moos shows how Zeth helps creators build their own brands — from online fame to tangible impact.
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