Eyewareness-campagne voor Pearle x Hailey Bieber
Deliverables
Views
Likes
The question
Pearle wanted to create awareness for the new Hailey Bieber x Vogue Eyewear line and asked Zeth for a creative influencer approach that brings the glasses into view naturally.
Our approach
Zeth selected creator Nina for her authentic style and reach among the desired target group. Nina produced social content on TikTok and Instagram presenting the glasses in an outfit context. The posts were distributed through her channels and supported with branded hashtags and calls to actions.
The result
Through this approach, Pearle achieved increasing brand visibility within the desired target group and positioned the Hailey Bieber x Vogue Eyewear collection line positively. The specific figures are not (yet) available on this page.
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